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奥地利信用卡增长潜力大

来源:《经济日报》 小编:朱岳 2013/01/25

  奥地利信用卡增长潜力大

  目前,奥地利境内所有支付总额的85%都是通过现金支付的,信用卡支付比例只占15%。国际信用卡机构认为,虽然奥地利信用卡的普及率远低于其他欧洲国家,但其市场潜力也因此非常大。

  另一组数据显示,去年奥地利经济增长不尽如人意,居民消费受到了一定影响,但信用卡申请数量和使用信用卡支付的比例都呈上升的趋势。2012年奥地利个人信用卡交易总数较2011年相比增长12.5%,达到5000万笔;支付总额同比增长10.5%,达到48亿欧元。2012年奥地利信用卡持有总数也较2011年增长11.7%,达到了150万张。与此同时,随着电子商务的快速发展,网络支付成为日常支付的又一重要领域。

  专家分析,NFC(近场通信技术)将会慢慢进入人们的日常生活。数据显示,目前在奥地利有3.5万张至4万张信用卡使用了NFC技术,普及率还很低。预计,到2013年年底,这一数字将会增长到15万张至20万张。

Austria credit growth potential

 

At present, the territory of Austria all 85% of the total amount of payment by cash, credit card payment proportion of only 15%. International credit card agency said, although Austria credit card penetration is far lower than other European countries, but its market potential and therefore is very large.

 

Another group of data display, last year the Austrian economic growth not satisfactory, the residents consumption by certain effect, but the credit card application quantity and the proportion of using a credit card to pay an upward trend. Personal credit card transactions in Austria in 2012 total more than 2011 rose 12.5% to 50 million pen; Sum year-on-year growth of 10.5% to 4.8 billion euros. Austria in 2012 credit card hold a total 2011 rose 11.7% to 1.5 million units. At the same time, along with the rapid development of electronic commerce, the network become daily pay pay another important field.

 

Expert analysis, NFC (near field communication technology) will slowly into People's Daily life. Data shows, at present in Austria have 35000 tickets to 40000 credit card using the NFC technology, penetration is still very low. Expected, that by the end of 2013, the number will increase to 150000 a and 200000 a.

 

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